They really do grow up fast…I can’t believe it, but Cuevo turned one year old this past weekend. In honor of this week’s focus on analytics, I’ve decided to dedicate this post to a different kind of metrics – doggy DNA. If you didn’t know, dogs too can have their ancestry deciphered, just like us humans. All its takes is a simple cheek swab. If you’re interested in finding out your own pup’s genetic heritage, the generally regarded leader in dog DNA tests is Wisdom Panel. At $80 a pop they aren’t cheap, but its worth it if you have a complete mutt like Cuevo. You can even get yours through Amazon Prime!
I was lucky, my friends bought Cuevo a DNA kit for my birthday. Three cheek swabs is all it takes. Once you swipe all three, all you do is send back the kit with a prepaid label, wait 2-3 weeks, and voila! You have yourself a canine recipe. Results are delivered directly via an email that takes you right into your dog’s online DNA results. These reports are extremely in depth, here’s what you can expect to find:
A Complete Breakdown of Your Pup’s Ancestry
Prior to the test I thought Cuevo would have been maybe 2-3 breeds, primarily black lab. I couldn’t have been more wrong. Cuevo is amazingly 6+ different breeds.
Details on Each Individual Breed
In addition to the basics (Size, weight, etc.) these descriptions also offer potential behaviors of the breed that you may see in your own dog (Bottom left corner of the description). This can be very helpful in learning how to handle your unique buddy.
A Family Tree
How cool is this. While I’m not sure how accurate these trees are, it’s amazing to be able to visualize Cuevo’s potential heritage.
A Health Summary
Definitely pay attention to this section – it will tell you if your dog will react normally to drugs at the vet. It also gives a projected adult weight. Based on this figure, Cuevo still has a while to go.
My Blog – 3 Steps for Improvement
Now for my own bit of analytic sleuthing. Based on WordPress’s backend analytics, I’ve come up with three insights that I could use to boost engagement.
1. Find new ways to drive traffic to my blog
Almost all of my traffic comes from our class blogroll. It’s time find other routes for driving traffic to my blog, beginning with Twitter. I also plan on using other social media sites to share my blog – Facebook, maybe even LinkedIn. I have plenty of content, so I should space out reshares of posts through the next month.
As you can see from my viewership timeline from the past month, my traffic hasn’t been very consistent. It’s vital that I put out weekly quality content to keep my readers coming back. Last week’s infographic post did very well – meaning more visuals to keep people entertained.
3. What posts do well?
I should continue to monitor this leaderboard of top posts/pages to continue to learn what works and what doesn’t. Views really vary between all my posts, so I get a good idea of what does well and what completely flops. Is seems that a good title goes a long way.
Comments Challenge : What would you like to hear about? Is there a particular topic that you’ve been aching for me to write about? If so, let me know in the comments section.